Twentieth-Century Design (Oxford History of Art)

Twentieth-Century Design (Oxford History of Art) cover

Twentieth-Century Design (Oxford History of Art)

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The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.

ISBN: 9780192842046

ISBN-10: 9780192842046

Publisher: Oxford University Press, USA

Publication Date: 05/08/1997 - 12:00am

On Sale: 05/08/1997 - 12:00am

Pages: 288

Language: English


Graphic Arts - Advertising

Popular Culture

History - General