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Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things cover

Emotional Design: Why We Love (or Hate) Everyday Things

By  Don Norman
$ 17.99
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Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

ISBN: 9780465051366

ISBN-10: 9780465051366

Publisher: Basic Books

Publication Date: 05/11/2005 - 12:00am

On Sale: 05/11/2005 - 12:00am

Pages: 272

Language: English

Categories

Design / History & Criticism

Business & Economics / Consumer Behavior

Social Science / Popular Culture

Psychology / Cognitive Psychology & Cognition

Science / Cognitive Science