A Typographic Workbook: A Primer to History, Techniques, and Artistry

A Typographic Workbook: A Primer to History, Techniques, and Artistry cover

A Typographic Workbook: A Primer to History, Techniques, and Artistry

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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics-from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania. CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

ISBN: 9780471696902

ISBN-10: 9780471696902

Publisher: Wiley

Publication Date: 08/01/2005 - 12:00am

On Sale: 08/01/2005 - 12:00am

Pages: 400

Language: English

Categories

Graphic Arts - Typography

Design, Drafting, Drawing & Presentation