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Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost

Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost cover

Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost

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The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. . How much should I be spending? . What kind of ads should I have? . How big should those ads be? . What headings should I be under? . What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. He's] easily the most widely respected consultant, speaker, writer on the subject.

ISBN: 9780978732103

ISBN-10: 9780978732103

Publisher: Barry Maher & Associates

Publication Date: 07/25/2006 - 12:00am

On Sale: 07/25/2006 - 12:00am

Pages: 300

Language: English

Categories

Advertising & Promotion

Marketing - General

Graphic Arts - Advertising