Shop for your loved ones early this holiday season, online or in-store! Learn why.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you cover

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

$ 29.99
Unavailable Online - Please Call 617-566-6660 For More Information

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

ISBN: 9781492180746

ISBN-10: 9781492180746

Publisher: Createspace Independent Publishing Platform

Publication Date: 09/10/2013 - 12:00am

On Sale: 09/10/2013 - 12:00am

Pages: 138

Language: English

Categories

Entrepreneurship

New Business Enterprises