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Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths

Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths cover

Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths

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Your company has an unfair advantage over the competition-and it's an advantage just waiting for you to leverage it.


It could be proprietary data, or connections to influential people. Maybe it's your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you're not alone in neglecting this superpower. In fact, most companies don't know they have a particular advantage in the market, and if they do know, they don't know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.

ISBN: 9781544506623

ISBN-10: 9781544506623

Publisher: Modern Marketing Masters

Publication Date: 07/13/2021 - 12:00am

On Sale: 07/13/2021 - 12:00am

Pages: 226

Language: English

Categories

Marketing - General

New Business Enterprises