Designing Logos: The Process of Creating Symbols That Endure

Designing Logos: The Process of Creating Symbols That Endure cover

Designing Logos: The Process of Creating Symbols That Endure

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How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

ISBN: 9781581156492

ISBN-10: 9781581156492

Publisher: Allworth

Publication Date: 10/14/2008 - 12:00am

On Sale: 10/14/2008 - 12:00am

Pages: 224

Language: English

Categories

Design / Graphic Arts / Branding & Logo Design

Design / History & Criticism

Design / Essays

Design / Graphic Arts / Advertising

Design / Graphic Arts / Commercial & Corporate

Design / Graphic Arts / Typography