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Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America cover

Franchise: The Golden Arches in Black America

$ 18.95
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Winner • 2022 James Beard Foundation Book Award [Writing]

The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.

ISBN: 9781631498701

ISBN-10: 9781631498701

Publisher: Liveright

Publication Date: 01/19/2021 - 12:00am

On Sale: 01/19/2021 - 12:00am

Pages: 336

Language: English


History / United States / 20th Century

Biography & Autobiography / Cultural, Ethnic & Regional / African American & Black

Business & Economics / Industries / Food Industry

Business & Economics / Corporate & Business History