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Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America cover

Franchise: The Golden Arches in Black America

By  Marcia Chatelain , Narrated by  Machelle Williams
$ 34.99

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

ISBN: 9781684577019

ISBN-10: 9781684577019

Publisher: HighBridge Audio

Publication Date: 01/07/2020 - 12:00am

On Sale: 01/07/2020 - 12:00am

Language: English


African American & Black

Corporate & Business History - General

Industries - Food Industry