***WINNER
STARTUP/SCALEUP BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022***

Before you get on the Money Train, here's what you need to know...You have a great business idea but no money. There are investors out there with money looking for interesting new businesses. On the face of it, it's a match made in heaven, with lots of positives - but beware the negatives. Those investment decisions will shape the future of your business. The standard models that investors impose on start-ups and young companies can mean loss of control, overbearing input, disproportionate reward to the wrong shareholders, or founders being squeezed out of their own businesses. Investment can also prop up a business artificially, building false hope and disappointment in the long term.