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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado cover

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

By  Paul Wiefels , Foreword by  Geoffrey A. Moore
$ 56.00
Unavailable

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

ISBN: 9781841124681

ISBN-10: 9781841124681

Publisher: Capstone

Publication Date: 09/01/2005 - 12:00am

On Sale: 09/01/2005 - 12:00am

Pages: 348

Categories

Corporate & Business History - General

Marketing - Research

Strategic Planning