Written in a lively, accessible style, Doing Qualitative Research provides a step-by-step guide to all the questions students ask when beginning their first research project. Silverman demonstrates how to learn the craft of qualitative research by applying knowledge about different methods to actual data. He provides practical advice on key issues such as defining ′originality′ and narrowing down a topic, keeping a research diary and writing a research report, and presenting research to different audiences.