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Confessions of an Advertising Man

Confessions of an Advertising Man cover

Confessions of an Advertising Man

By  David Ogilvy , Foreword by  Sir Alan Parker
$ 17.00
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

ISBN: 9781904915010

ISBN-10: 9781904915010

Publisher: Southbank Publishing

Publication Date: 03/01/2005 - 12:00am

On Sale: 03/01/2005 - 12:00am

Pages: 208

Categories

Advertising & Promotion

Business

Corporate & Business History - General

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