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Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Surveys That Work: A Practical Guide for Designing and Running Better Surveys cover

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

By  Caoline Jarrett , Foreword by  Steve Krug
$ 49.99
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Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

ISBN: 9781933820538

ISBN-10: 9781933820538

Publisher: Rosenfeld Media

Publication Date: 08/01/2021 - 12:00am

On Sale: 07/13/2021 - 12:00am

Pages: 368

Language: English

Categories

Internet - Web Design

User Interfaces

Research