George Lois: The Big Idea

George Lois: The Big Idea cover

George Lois: The Big Idea

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George Lois is advertising's most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind's eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

ISBN: 9782759402991

ISBN-10: 9782759402991

Publisher: Assouline

Publication Date: 09/15/2008 - 12:00am

On Sale: 09/15/2008 - 12:00am

Pages: 240

Language: English

Categories

Graphic Arts - Advertising

Individual Artists - General