Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries

Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries cover

Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries

Editor  Gestalten , Peter Monrad
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The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

ISBN: 9783967040326

ISBN-10: 9783967040326

Publisher: Gestalten

Publication Date: 05/03/2022 - 12:00am

On Sale: 05/24/2022 - 12:00am

Pages: 208

Language: English

Categories

Graphic Arts - Branding & Logo Design

Graphic Arts - Illustration

Graphic Arts - Typography