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Hard Werken: One for All: Graphic Art & Design 1979-1994

Hard Werken: One for All: Graphic Art & Design 1979-1994 cover

Hard Werken: One for All: Graphic Art & Design 1979-1994

Editor  Ian Horton , Text by (Art/Photo Books)  Ian Horton , Editor  Bettina Furnée
$ 49.95
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The first major publication investigating the legacy of the riotous vanguard of Dutch design

Hard Werken: One for All is the first major publication on the work of the Rotterdam and Los Angeles-based experimental design group Hard Werken. Hard Werken formed in the late 1970s with an underground magazine of the same name (soon to be a collector's item), and attracted fame in the 1980s as the riotous vanguard of Dutch design. Hard Werken finally folded in 1994 after a shotgun wedding to a Dutch packaging company.

Hard Werken's anarchic aesthetic, which disregarded typographic conventions, characterized the group as a brash, elusive and distinctly Rotterdam phenomenon. This chunky book investigates Hard Werken's legacy in Holland, LA and the UK, and addresses their contemporary significance, from the innovative ways that the group combined graphic and fine-art languages to their navigation of newly emerging cultural and commercial spheres.

ISBN: 9789492095176

ISBN-10: 9789492095176

Publisher: Valiz

Publication Date: 05/22/2018 - 12:00am

On Sale: 03/27/2018 - 12:00am

Pages: 482

Language: English


Graphic Arts - Advertising

Graphic Arts - Typography