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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Chaotics: The Business of Managing and Marketing in the Age of Turbulence cover

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

ISBN: 9798200600953

ISBN-10: 9798200600953

Publisher: Gildan Media Corporation

Publication Date: 04/01/2017 - 12:00am

On Sale: 03/01/2021 - 12:00am

Language: English

Categories

Economic Conditions

International - Marketing